Dolby Atmos goes beyond the ordinary listening experience and puts you inside the song in a spatial way, revealing every detail of the music with unparalleled clarity and depth.
In Dolby’s first consumer-facing campaign, we stepped inside the minds of today’s top musicians, Lizzo, Post Malone, Coldplay, and J Balvin to get a closer look at what fuels their creativity.
The films were directed by 21-year-old director Karena Evans, who took home ‘Best Director’ at the 2018 Much Music Video Awards, ‘Director of the Year’ at the 2019 BET Awards and the 2018 BET Hip-Hop Awards, as well as ‘Video of the Year’ at the 2018 BET Awards for Drake’s ‘God’s Plan,’ all within one year of our films' release.
The campaign launched during the American Music Awards, just minutes before Lizzo gave a live performance on stage at the event in Dolby Atmos.